01
Global Competitive Scorecard
STRONG
Extended schedule
High rating
Digital completeness
Proximity pressure
Breakdown by Dimension (Waterfall)
CI Formula:
0.33×Rating + 0.28×Volume + 0.17×Proximity + 0.11×Hours + 0.11×Digital
02
Strategic Insights
Primary Threat: Comp E
Located ~760m away with a rating of 4.8 (vs our 4.7) and ~1,800+ reviews (vs our ~1,100). Higher rating combined with significantly greater review volume. Most direct competitive threat.
Rating: Competitive Strength
With 4.7 stars we rank #2 of 11. Only 1 competitor surpasses our rating. This score generates immediate trust in map searches.
Volume: Area for Improvement
With ~1,100 reviews we rank #6 of 11. Zone average is ~1,090. Our Share of Voice is 9.3%. Incentivizing reviews would improve visibility.
Schedule as Differentiator
133 h weekly places us +20.6% above zone average (~110h). We lead in schedule. Covers more demand windows and is highly attractive for users seeking schedule flexibility.
03
Zone Position Analysis
Competitive Radar
Competitive Threat Map
Rating Comparison
Review Volume
Weekly Hours
04
Star Distribution
05
Sentiment Analysis
Positive vs. Negative Sentiment
Sentiment Polarization Index
Higher standard deviation = more divided opinions.
06
Competitive Positioning Matrix
07
Operating Schedule Coverage
08
Weekend vs. Weekday Analysis
09
Scheduling Strategy
10Early opening
< 07:00
< 07:00
11Late closing
> 22:00
> 22:00
0Open
24 hours
24 hours
2Schedule
Split
Split
✓Us:
early opening
early opening
✓Us:
late closing
late closing
| Gym | Strategy | Opening | Closing | Longest | Shortest | Consistency | Days | Total |
|---|---|---|---|---|---|---|---|---|
| Client A | Early Late | 06:00 | 01:00 | 19h | 19h | 0.0 | 7/7 | 133 h |
| Comp A | Early Late Split | 06:00 | 23:00 | 17h | 9h | 3.6 | 7/7 | 103h |
| Comp B | Early Late | 06:00 | 23:00 | 17h | 5h | 4.6 | 7/7 | 99h |
| Comp C | Early Late | 06:00 | 24:00 | 18h | 14h | 1.5 | 7/7 | 120h |
| Comp D | Early Late | 06:00 | 23:00 | 17h | 13h | 1.8 | 7/7 | 111h |
| Comp E | Late | 07:00 | 22:30 | 16h | 13h | 1.1 | 7/7 | 104h |
| Comp F | Early Late Split | 06:00 | 23:00 | 17h | 9h | 3.6 | 7/7 | 103h |
| Comp G | Early Late | 06:00 | 23:00 | 17h | 5h | 4.6 | 7/7 | 99h |
| Comp H | Early Late | 06:00 | 01:00 | 19h | 19h | 0.0 | 7/7 | 133 h |
| Comp I | Early Late | 06:00 | 01:00 | 19h | 19h | 0.0 | 7/7 | 133 h |
| Comp J | Early Late | 06:00 | 23:00 | 17h | 5h | 4.6 | 7/7 | 99h |
10
Schedule Consistency Analysis
11
Competitive Landscape Overview
| # | Facility | Distance | Rating | Reviews | Hours/Week | Threat | %Pos | Profile | Web | Phone |
|---|---|---|---|---|---|---|---|---|---|---|
| ★ | Client A — Primary Location Street Address, City |
— center — | 1,125 | 133 h | — | 96% | 90 | ✓ | ✓ | |
| 1 | Comp A Facility Address A | 0.51 km | 366 | 103h | High | 80% | 80 | ✓ | ✗ | |
| 2 | Chain Beta Gran Vía Address B | 0.55 km | 1,218 | 99h | Max | 96% | 80 | ✓ | ✗ | |
| 3 | Comp C Facility Address C | 0.62 km | 1,501 | 120h | Max | 92% | 100 | ✓ | ✓ | |
| 4 | Comp D Germanías Address D | 0.62 km | 1,098 | 111h | Max | 86% | 80 | ✓ | ✗ | |
| 5 | Comp E Address E | 0.76 km | 1,826 | 104h | Max | 97% | 100 | ✓ | ✓ | |
| 6 | Chain Gamma Cánovas Address F | 0.90 km | 347 | 103h | High | 88% | 80 | ✓ | ✗ | |
| 7 | Comp G Facility Address G | 1.87 km | 978 | 99h | Max | 94% | 80 | ✓ | ✗ | |
| 8 | Comp H Address H | 2.05 km | 652 | 133 h | Max | 96% | 100 | ✓ | ✓ | |
| 9 | Comp I Address I | 2.18 km | 1,639 | 133 h | Max | 94% | 100 | ✓ | ✓ | |
| 10 | Comp J Facility Address J | 2.64 km | 1,291 | 99h | Max | 92% | 80 | ✓ | ✗ |
12
Geographic Analysis
Geographic Threat Map
Competitive Pressure Heatmap
13
Market Overview
Market Share Distribution
Share of Voice Distribution
Gym Density
0.46
facilities / km²
Within 1km6
Within 2km7
Within 3 km10
Average Distance1.27 km
1071
Herfindahl-Hirschman Index (HHI)
Fragmented
41.2%
Top-3 Concentration
% reviews in top 3
90%
Chains vs Independents
10% independents
4.52
Chain Avg Rating
vs 4.49 zone average
14
Multidimensional Comparative Analysis
15
Digital Presence
Score 0-100 based on: web (+15), phone (+10), hours (+15), photos (+10), accessibility (+10), address (+10), intl phone (+10), Maps URL (+10), categories (+10)
| Gym | Web | Phone | International Phone | Accessible | Score |
|---|---|---|---|---|---|
| Client A | ✓ | ✓ | ✓ | ✓ | 4/4 |
| Comp A | ✓ | ✗ | ✗ | ✓ | 2/4 |
| Syn. Gran Vía | ✓ | ✗ | ✗ | ✓ | 2/4 |
| Comp C | ✓ | ✓ | ✓ | ✓ | 4/4 |
| Comp D | ✓ | ✗ | ✗ | ✓ | 2/4 |
| Comp E | ✓ | ✓ | ✓ | ✓ | 4/4 |
| Chain Gamma Cán | ✓ | ✗ | ✗ | ✓ | 2/4 |
| Comp G | ✓ | ✗ | ✗ | ✓ | 2/4 |
| Comp H | ✓ | ✓ | ✓ | ✓ | 4/4 |
| Comp I | ✓ | ✓ | ✓ | ✓ | 4/4 |
| Comp J | ✓ | ✗ | ✗ | ✓ | 2/4 |
| Zone Average | 2.9 / 4 | ||||
Accessibility
♿
Wheelchair Accessible
100% competitors also accessible
International Contact
+34 XXX XX XX XX
E.164 Format
Digital Profile
🌐
Web
📞
Phone
🕒
Schedule
Completeness: 100%
16
Strategic Advisory
Competitive Diagnostic
Client A operates in one of the highest competitive density zones: 6 facilities within 1km and 10 within 3 km. A CI score of 66.5 positions the facility as strong, but not dominant. Comp E surpasses us in rating (4.8 vs 4.7), volume (~1,800 vs ~1,100 reviews) and positive perception (97% vs 96%), at only ~760m.
Core strengths are unmatched schedule (133 h, #1) and full digital completeness (100%). But schedule advantage becomes irrelevant if users never discover the listing. A Share of Voice of 9.3% is insufficient.
Primary Threats
1. Comp E: already leading
Located ~760m away, with 4.8 stars, ~1,800+ reviews and 97% positive. Already the zone leader. Low-cost model with complete digital presence (100/100).
2. Encirclement by Chain Beta: 3 locations
Chain Beta has 3 locations (Comp B at 550m, Comp G at 1.87km, Comp J at 2.64km) with ~3,500 combined reviews. Territorial saturation.
3. Comp C Facility: volume pressure
Located ~620m away with ~1,500 reviews (~33% more), 120h and 100/100 profile. Higher volume = more search visibility.
4. Internal cannibalization
Comp H (2.05km, 4.7★) and Comp I (2.18km, 4.6★, ~1,600 reviews). The chain competes against itself.
Key Opportunities
1. Untapped schedule gap
Only facility open until 1:00 AM. Comp E closes at 22:30. Chain Beta closes at 23:00. 2-3 daily hours of monopoly (23:00-1:00 and 6:00-7:00).
2. Weekend: uncapitalized monopoly
38h on weekends (#1), zone average 22.5h. Only one with full schedule 7 days.
3. Competitor digital weakness
6 of 10 score 2/4 in digital presence. Chain Beta and Chain Gamma without published phone.
4. Low polarization = consistency
Standard deviation: 0.69 (2nd lowest). Consistent and predictable experience vs Comp A (1.36) or Comp D (1.20).
Tactical Actions — 30-Day Horizon
URGENTReview Campaign
+150 reviews in 30 days. QR at reception, follow-up 2 hours after check-in. Priority #1.
URGENTAchieve 100/100 Profile Completeness
Currently at 90 when Comp C, Comp E, Comp H and Comp I are at 100. Fixable in 1 hour.
HIGHNighttime Positioning
Night content, night community. No competitor can replicate it.
HIGHNegative Review Responses
Only 2.1% negative (~24 reviews). Respond 100% within 24h with empathetic tone.
MEDIUMWeekly posts
2-3 posts/week: deals, events, new photos. Improves local SEO.
MEDIUMProfessional photos
20-30 new professional photos. Key conversion factor.
Priority Action Framework
1
Review Growth Engine
From ~1,100 to ~1,500 in 90 days. Bottleneck #1.
CRITICAL · Medium Effort · Immediate ROI
2
Nighttime Positioning
Advantage unreplicable. 133 h/week as a brand.
High · Low Effort · ROI 30-60 days
3
Reputation Management
100% responses within 24h. From 4.7 to 4.8 stars.
High · Low Effort · Immediate ROI
Reputational Risk Assessment
Without action in 90 days, Comp E will surpass ~2,000 reviews while we stay at ~1,200. SOV of ~16% vs ~9%. The facility that doesn't grow automatically loses share.